Last year, when we first entered the market, our tagline was “See Through the Darkness.” It told people who we are and what we do. Over the past year, we’ve never stopped innovating. And thanks to the recognition and trust of our users, we’ve grown stronger as a brand.
Now, it’s time to answer a bigger question: what makes Nocpix stand out?
Our answer is our new brand slogan: “One Step Ahead.”
Why the Change?
This change is not just about words — it is about spirit. Over the past year, we’ve had deep conversations with hunters worldwide. Again and again, the phrase “one step ahead” emerged. For hunters, it represents their drive to stay ahead of the game, secure greater trophies, and — above all — to constantly refine their skills, striving each day to surpass the person they were yesterday.
At Nocpix, we share that same spirit. “One Step Ahead” means innovation is in our DNA. It means pushing the boundaries. It means setting the trends, not following them.
One Step Ahead in Image Quality
To help hunters stay one step ahead, image quality comes first. With our vertically integrated expertise in sensor research and production, we relentlessly pursue higher resolution and lower NETD, so hunters can detect faster and identify with greater precision.
From 17 µm to 12 µm, 8 µm, and now 6 µm sensors, our push for smaller pixel sizes means more compact gear with greater detection ranges. Beyond sensors, we design advanced chip systems — such as the VISTA S50R’s CoS (Chip on System) — delivering computing power twice that of standard chips, capable of processing 60 frames of 1280-resolution thermal images per second. For hunters, this means smoother, more fluid imaging — especially when tracking fast-moving game.
And hardware alone isn’t enough. Smarter algorithms, like our R+ model, empower Nocpix devices to exceed the limits of hardware performance. Looking ahead, we are embracing AI: targeted recognition, smart aiming, target tracking, and intelligent logging are all on the horizon.
One Step Ahead in User Experience
We believe advanced technology should feel natural. That’s why we co-create with experienced hunters, turning cutting-edge features into simple, intuitive tools. From integrated LRFs to N-Link connectivity, from the ACE rail mount design to continuous innovations delivered through firmware, every detail is designed with the hunter in mind.
One Step Ahead in Quality Control and Customer Service
We know hunters need gear they can count on through every season. That’s why every Nocpix product goes through 95 processes, 495 monitoring items, and 45 extreme tests before it leaves the factory. We back our commitment with a 4-year warranty and a global service network, ensuring professional support and fast turnaround times.
Looking forward, we will further refine our testing standards, invest in advanced testing equipment, and expand local service centers — building a smarter, more responsive service system to deliver one-stop solutions with full-process visibility.
More Than a Slogan
“One Step Ahead” is not just a tagline. It is a promise — to hunters, to our partners, and to ourselves. It reflects our vision to lead, not follow; to push boundaries, not accept limits; and to ensure that every innovation we deliver keeps hunters one step ahead.
Join us on this journey. The future of hunting optics is just getting started — and Nocpix is leading the way.
